Director:
George Hickenlooper
Starring:
Rodney Bingenheimer
Release: 26 Mar. 04
IMDb
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Mayor of the Sunset Strip
BY: DAVID PERRY
Rodney Bingenheimer helped make stars of people like Debbie
Harry and David Bowie, bringing their mix tapes to the attention of other
musicians, music execs, and the audiences waiting for the next artist to
arrive. Hosting a show at KROQ, he was the purveyor of the unknown rock band
who deserved to be heard –- now he’s marginal because who listens to the
radio to discover the next great performer? The music industry is about who
can be promoted the easiest, not who deserves the promotion.
You feel bad for Bingenheimer, but more because you slowly understand his
plight from the interviews with those around him in The Mayor of the Sunset
Strip. Bringenheimer, in the meantime, adds nothing other than underlining
his obsession with the music industry. He’d rather talk about the Elvis
Presley driver’s license on his wall than why his longtime KROQ co-host has
decided to move to a competing station. He’s distance never helps Mayor of
the Sunset Strip, which becomes a bothersome production because most
everyone else seems more willing to canonize him.
He’s evidently well known in Los Angeles but anonymous to the rest of the
world. That’s a shame, because I did become convinced that he’s been
integral to the definition of the music industry in the 1970s and early
1980s, for what amounts to a very modest lifestyle. He may be the mayor, but
isn’t the benefactor of his music wonderland. He deserves a better
documentary, not because he shouldn’t be noted, but because he should be
able to speak for himself without Cher hogging the spotlight again.
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